Marketing Specialist APPLY NOW

Dallas, TX
30 Nov 2023
Full time

About Us

Bezza is an exciting eCommerce startup in the women's fashion industry. We're dedicated to empowering women through our diverse range of stylish clothing. As we continue to grow, we are seeking a Marketing Specialist with a strong background in digital and social media marketing, affiliate marketing, and Shopify to join our team. This role is integral to building our brand's presence online and driving our sales growth.

Position Summary

As a Marketing Specialist, you will be responsible for developing, implementing, and managing marketing campaigns that promote our products and services. Your role will include working on various digital platforms, enhancing our social media presence, managing affiliate marketing programs, and optimizing our Shopify store for increased sales and customer engagement.

Key Responsibilities

  • Digital Marketing Strategy: Develop and execute a comprehensive digital marketing strategy, including SEO/SEM, email, social media, and display advertising campaigns.
  • Social Media Management: Create and manage all social media platforms to enhance audience engagement, brand presence, and drive traffic to our website.
  • Affiliate Marketing Program: Develop and manage affiliate marketing programs, including partner identification, recruitment, and relationship management.
  • Shopify Optimization: Manage and optimize our Shopify store, ensuring a seamless and engaging shopping experience for customers.
  • Campaign Analysis: Measure and report performance of all digital marketing campaigns, assessing against goals (ROI and KPIs).
  • Market Research: Conduct market research to identify new trends and insights and optimize spend and performance based on these insights.
  • Content Creation: Collaborate with internal teams to create engaging content that aligns with SEO strategies and brand voice.


  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience in digital marketing, particularly within an eCommerce setting.
  • Strong understanding of social media platforms and experience managing social media strategies.
  • Experience with affiliate marketing and familiarity with affiliate networks and tools.
  • Proficiency in using Shopify and optimizing eCommerce platforms for sales.
  • Experience in optimizing landing pages and user funnels.
  • Solid knowledge of website analytics tools (e.g., Google Analytics).
  • Strong analytical skills and data-driven thinking.
  • Excellent communication and collaboration skills.

What We Offer

  • The opportunity to be part of a growing startup in the exciting world of women's fashion.
  • A collaborative, innovative, and inclusive work environment.
  • Competitive salary and opportunities for professional growth.
  • Flexible working arrangements.
  • Employee discounts on our amazing range of products.

How to Apply

Are you ready to help shape the future of women's fashion eCommerce? We want to hear from you! Please send your resume and a cover letter outlining your experience and why you're a great fit for this role to [].


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